Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. - Paul Rand
Simplicity is not the goal. It is the by-product of a good idea and modest expectations. - Paul Rand
Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. - Paul Rand
You will learn most things by looking, but reading gives understanding. Reading will make you free. - Paul Rand